seychelles footwear lookbooks + collateral
seychelles footwear lookbooks and seasonal collateral
art direction, graphic design
Seychelles, a vintage-inspired footwear brand, needed a new look + feel that was feminine yet edgy. A re-branding campaign was developed, drawing influence from french new-wave cinema. A new logo, seasonal photoshoots, and collateral, such as lookbooks, posters, and POP, were produced and designed under these new guidelines.